Creating A Fake Agency For Christmas
Introducing Big Network Agency, aka ‘BNA’. You might not know them personally, but chances are these characters feel oddly familiar.
I came up with this idea for Hell Yeah!’s agency Christmas card, writing and making a sketch comedy film offering an exclusive BTS look into Big Network Agency’s creative process. ‘The Christmas Brainstorm’ is a rollercoaster ride of ‘brave’ ideas, before the team finally settles on a bottle of wine.
Meanwhile, IRL, we bought some local wine, slapped BNA branding on it including a QR code on the back linking to the video, and sent it to clients, prospective clients, and press. A website and socials rounded out BNA’s digital footprint, and it made Campaign Magazine’s top 5 agency Christmas card round up which was nice.
I came up with this idea for Hell Yeah!’s agency Christmas card, writing and making a sketch comedy film offering an exclusive BTS look into Big Network Agency’s creative process. ‘The Christmas Brainstorm’ is a rollercoaster ride of ‘brave’ ideas, before the team finally settles on a bottle of wine.
Meanwhile, IRL, we bought some local wine, slapped BNA branding on it including a QR code on the back linking to the video, and sent it to clients, prospective clients, and press. A website and socials rounded out BNA’s digital footprint, and it made Campaign Magazine’s top 5 agency Christmas card round up which was nice.
Creatives: Fiona White