Vulva Therapy

Women would rather talk about their salary or sex life than their vulva. This silence is driving miseducation, mass health problems and vulva shame.

So to address this, we created the Vulva Therapy Hotline. A tongue in cheek, short course of therapy designed to help the nation shake off societal stigma and start feeling good about the word vulva. Made in collaboration with certified therapists, drawing from genuine exposure therapy techniques. All injected with a healthy dose of humour.

Take a listen to the full therapy tapes below.

To get the word out we painted the town vulva. Creating a bespoke VULVA typeface that was unmissable in OOH to trigger the public’s discomfort with the word. And when some media owners rejected the campaign, we took it into our own hands: projecting a giant VULVA onto London’s very phallic Tate Modern.