In this campaign for the free sharing app OLIO, aimed at tackling the planet-sized problem of household waste, we hit parents with something they actually care about - their kids. We dropped a bunch of sprogs (consensually) onto a real landfill in Wales to sing ‘What a Wonderful World’. The result was this spooky dystopian TV spot.

Cherry on the cake was winning the Sky Net Zero Sustainability fund, meaning they fronted £250k in free media to support the campaign

Creatives: Fiona White

Awards: Sky Net Zero Sustainability fund - Winner
Awards: The Care Awards 2022 - Shortlisted