Made at Insiders Studio
Senior Creatives
2024
The brief: Get people to eat Geeta’s products with more than just curry.
The idea: Go on guys, Geeta bit naughty - slap some chutney on on your chicken burger, roti wrap your fajitas, try adding lime pickle to your ice cream you bad boy/girl/they/them!
The execution: OOH that pixellated out these naughty fusion concoctions as though they were a truly deviant act.
The results: Apparently they near sold out of chutney. What can we say, sex sells.
ECD: Ben Da Costa
Creatives: Fiona White & Thom Farrall
Photographer: Joe Giacomet
Awards:
FAB Awards Silver 2025