Made at Insiders Studio
Creative Directors
2026
People love a caesar salad. But Joe and the Juice were going to eff shit up and make purists mad, by making a caesar spicy (GASP) and slapping it between two slices of bread (DOUBLE GASP).
For the brand’s latest global product launch, we channeled this spicy and flagrantly disrespectful attitude towards salads to create ‘Flip off a classic’. Which is essentially people swearing at salads around London. Cerebral stuff.
Creative Directors: Thom Farrall & Fiona White
Director: Three Shades
Photographer: Lillie Eiger