Made at Hell Yeah
Senior Creatives
2022
In this campaign for the free sharing app OLIO, aimed at tackling the planet-sized problem of household waste, we hit parents with something they actually care about - their kids. We dropped a bunch of sprogs (consensually) onto a real landfill in Wales to sing ‘What a Wonderful World’. The result was this spooky dystopian TV spot.
Creatives: Fiona White
Awards:
Sky Net Zero Sustainability fund - Winner
The Care Awards 2022 - Shortlisted