Made at Unchartered Studio
Senior Creatives
2024
Since privatisation, £65.9 billion has been paid out in water company dividends and execs have had a 20% pay rise - but in that time our waterways have gone to literal shit, with 100% of our rivers now polluted.
This is dirty money. So to get people down to River Action’s march for clean water, we decided to show this literally with the world’s first ‘Pooster’. We washed money with sewage filled water from our rivers, put it behind protective plastic for health and safety, and whacked it up for all of London to see.
Creatives: Fiona White