Made at Insiders Studio
Creative Directors
2026
The new plant based steak from THIS™ was so darn juicy, meaty and tender that it was highly possible an unsuspecting cowboy would wander into the wrong aisle and make a misteak - a delicious one.
So our cowboy, Flint Flatiron, has a full blown existential crisis and writes a country song about it.
He’s in shock, denial, he’s crying in the fetal position - wait now he’s smashing a guitar (poorly). But in the end Flint comes full circle and accepts that he’s into plant based steak. It’s an emotional rollercoaster to say the least.
Creative Directors: Thom Farrall & Fiona White
Director: Ali Dickinson