In a year when other kids’ audio players were leaning into imagination, Yoto wanted to stand for childhood independence. 

So we created their global brand platform ‘For ears with a mind of their own’, and brought it to life in OOH, TV and social by showing kids sprouting some very magical ears after finding their indendence with the help of Yoto. 

Nice that we got to make the ears in question using prosthetics rather than AI too.